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Contribute to FOARE
Established in 1930, the Foundation for Out of Home Advertising Research and Education (FOARE) is a 501(c)(3) charitable foundation fostering research and education on issues of critical importance to the future of the OOH advertising industry and all its stakeholders.

FOARE Mission: Support the growth and development of the industry charitable foundation focused on research and education.

FOARE Scholarship Program
Recognizing the link between higher education and the future of the industry, the FOARE scholarship program supports the education and career goals of those who are part of the OOH advertising industry family. The scholarship program supports those in our industry and their families who are committed to advancing their education. The program also supports students who hope to work in our industry in the future. 

FOARE Research
FOARE research projects are designed to support critical and innovative research and education programs vital to the future of OOH advertising. FOARE projects help ensure OOH advertising is competitive and a preferred means for marketing and promotion. FOARE has earmarked a new series of projects that will focus on the future of the industry. A sampling of these projects:
  • A study to examine how OOH advertising can keep pace with changes in automobile technology and other issues related to new modes and systems of transportation and their impact on the industry
  • Research projects on issues important to the industry with results to be published in major journals
  • Ground breaking traffic safety research 
  • OOH advertising curricula for marketing and advertising courses
  • Industry positioning research


FOARE Board of Directors
FOARE scholarships support the education and career goals of those who are part of OOH advertising families.

Industry families have received more than $115,000 to educate their children from the FOARE scholarship program.

Since 2001, over $250,000 in scholarships have been awarded to over 75 students, most of whom have direct connections to the industry.

FOARE has undertaken ground-breaking research on digital billboard traffic safety issues:
Human factors (eye-glance) research and articles submitted to national academic journals (VTTI);
Seven accident data studies by Tantala Associates.

Course curricula (developed by Professor Ray Taylor, Villanova University) for college marketing and advertising programs has been delivered to over 600 US colleges, universities; and textbook publishers.

Giving to FOARE enables you to plan and secure the industry’s future.

Over $1.5 million has been contributed to FOARE to support research and scholarship programs during the past five years.

FOARE is a 501 (c) (3) not for profit, charitable organization.

Contributing to FOARE provides an IRS tax deductible benefit for you.

Download and submit the form below.

Donation Form