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OOH is Real (2019)
In 2019, OAAA sought to revive the Feel The Real campaign to demonstrate the role that out of home (OOH) advertising can play in driving digital engagement. In what follows, we will discuss the challenges facing digital advertising while exploring the interactions between the real world and digital media. The intent of this paper is to arm marketing, advertising and media professionals with insights into the current state of digital accountability, while introducing new ways of thinking about the role of OOH in world-class integrated media plans.
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Get Out of Home (2018)
Get Out of Home was an out of home (OOH) industry campaign that targeted brands and ad professionals across major US markets. The campaign asserted OOH’s value and significance in today’s media landscape and demonstrated OOH’s essential role in marketing. Get Out Of Home positioned OOH as a complement and contender to digital media, with a major role in the overall digital ad conversation. A coalition of advertising and media “champions,” – industry leaders and rising stars –united to affirm how OOH can elevate any idea, creating fame, magnetism, and distinction.
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Vote To Count (2016)
The 2016 election was a contentious one. The OAAA decided to take advantage of the cultural dynamics playing out across America during this historic time to demonstrate the connection between OOH and digital media, and prove OOH’s ability to help increase voter registration and participation. We created a public service campaign based on the premise that — even during a noisy election — one label transcends ideology, geography and class: that is voter. The creative was a rallying cry for Americans on all sides to embrace their right, and democratic duty, to register and vote at the polls. Communicating the right content in the correct context.
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Feel The Real (2015)
In the fourth quarter of 2015, the Outdoor Advertising Association of America (OAAA) and its members conducted an experiment meant to demonstrate the role that out of home (OOH) advertising can play in driving digital engagement. In what follows, we will discuss the challenges facing digital advertising while exploring the interactions between the real world and digital media. The intent of this paper is to arm marketing, advertising and media professionals with insights into the current state of digital accountability, while introducing new ways of thinking about the role of OOH in world-class integrated media plans.
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Art Everywhere (2014)
The Art Everywhere US Advisory Committee, comprised of OOH media company stakeholders, provided strategic direction for the overall campaign. Five highly respected museum directors agreed to serve on an art selection team and lent their support in securing rights approval for the
art, which would come from each of their museums’ collections. Maxwell Anderson, the Eugene McDermott Director at the Dallas Museum, led the
group and was nominated to serve as the primary campaign spokesperson.
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