Glosary of Terms

Transactional data are predictive information sets that include a time dimension, numerical value, and refers to multiple objects or processes.

Ad Networks

Ad networks combine multiple websites that host advertisements. The main function of an ad network is the aggregation of ad space supply which is matched  with advertiser demand.

Agency Trading Desks

ATD's are media buying and reselling units within large agency groups. They manage programmatic media acquisition through bidding.

Demand-side Platforms (DSD)

DSP's are used to optimize ad campaigns allowing buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface.

Media Planning Platforms and Services

Media planning platforms source and select optimal media assets for the construction of advertising campaigns.

Supply-side Platforms (SSP)

SSP's are used by media companies  to manage  advertising  inventory. SSP's  automate and optimize the selling of media.

Glosary of Terms

Management systems comprise the framework of policies, processes and procedures used by an organization to ensure that it can fulfill all the tasks required to achieve its objectives.

Ad Servers

Ad servers are  technology that places advertisements onto digital platforms. Ad serving  companies provide software to serve ads to the  platforms tht best meet strategic objectives, and count them. Ad servers are divided into publisher ad servers and advertiser (or third party) ad servers.

Content Management Systems (CMS)

A content management system (CMS) is a computer application that supports the creation and modification of digital content using a common user interface. A CMS's interface supports multi-user modifications and content delivery.

Hardware Companies

Screen manufacturer producing hardware for the digital OOH industry.

Measurement Services

Media research is the collection and analysis of data in order to produce discrete metrics that define the exposure of specific consumer groups to specific marketing messages.

Verification Companies

Ad verification services validate the delivery of advertising content. Verification measures also provide insight into viewability and fraudulent activity.

Glosary of Terms

Data collection is the process of gathering and measuring information based on targeted variables using an established and systematic method. Methods for collection include App usage, cellular towers, image recognition software, web traffic, and random survey.

Attribution and Allocation Modelers

Marketing mix modelling (MMM) is statistical analysis based on sales and marketing data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.

Augmented Reality/Virtual Reality

A live direct or indirect view of a physical, real-world environment whose elements are supplemented by computer-generated sensory input such as sound, video, graphics or GPS data.

Behavior and Proximity Collection

Behavioral data is information describing consumer actions, dividing people into segments based on preferences. Proximity data is information about the physical location of people, venues, or objects.

Cellular (GPS)/Text (SMS)

Cellular devices equipt with a global positioning system (GPS) can capture location data about large groups of people. GPS coordinates can be used to establish geofencing boundares wich are virtual barriers around objects or venues. Short codes (SMS) are  telephone numbers, significantly shorter than full telephone numbers used to communicate between mobile devices. The two types of short codes are dialing and messaging.

Image Recognition Sensors

Computer vision technology provides methods for acquiring, processing, analyzing, and understanding data extracted from images. The process extracts highly-dimensional data from the physical world to produce numerical or symbolic information.

Panel Data Collection

Panel data is collected using a statistical survey to represent larger populations.

Proprietary Data & Insights Platforms

Propietary

 

platforms are used exclusively by media companies or planning agencies to manage inventory or tp provide customize insights.

 

Single Source and Survey Collection

Survey research is the use of procedures that ask one or more questions. Survey research is often used to assess thoughts, opinions, and feelings. Surveys can be conducted in many different ways including intercepts, zip  mailing, and online.

Social Listenting Tools

Social listening is the process of monitoring digital media channels to identify and assess what is being said about a company, individual, or product.