OAAA is responsive and provides the highest level of service to its members. OAAA provides the tools, education, best practices, resources, and support its members need to win in the marketplace.
- Advertiser Member Benefits
Any company who is involved in the design, planning or media buying of out of home advertising. This includes advertisers, ad agencies, and media buying services.
Tools and Resouces Available to OAAA Members:
OOH Resource Center App – topline data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.
Marketing Research:
- OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
- Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
- Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.
- Affiliate Member Benefits
Any company who works for state outdoor advertising associations, other trade groups and coalitions, or past OAAA Board of Directors.
Tools and Resouces Available to OAAA Members:
OOH Resource Center App – topline data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.
Marketing Research:
- OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
- Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
- Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.
- Attorney Member Benefits
Any individual or firm providing legal services to the out of home advertising industry.
Tools and Resouces Available to OAAA Members:
Legislative Research – Nationwide tracking system on legislative proposals that impact your business, user-friendly issue briefs on hot topics, including talking points, monthly
Legal Reports from OAAA Counsel Eric Rubin, and webinars that explain breaking news and offer insight on the latest trents. Training, technical and legislative assistance, and expert testimony will also be avaliable as well as the best practices for safety, operations, lighting, security, recycling, photography and mobile integration.
OOH Resource Center App – topline data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.
Marketing Research:
- OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
- Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
- Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.
- Financial Member Benefits
Any company or individual providing financial services to the out of home advertising industry.
Tools and Resouces Available to OAAA Members:
- Legislative research, talking points, and issue briefs
- Nationwide tracking system on legislative proposals that impact your business
- User-friendly issue briefs on hot topics, including talking points
- Monthly Legal Reports from OAAA Counsel Eric Rubin
- Webinars explaining breaking news and offer insights on the latest trends
- Access to information and presentations on the latest OOH marketing trends, research, and industry revenue performance
- Customized Marketing Research
- Demographics Analysis (rank, summary, comparison, and map reports)
- Hoovers (industry and company profiles)
- Kantar (media spend)
- SRDS (operator information by OOH format, DMA demographic profiles, state DMA maps)
- OOH Resource Center, OAAA's mobile app
- OOH Video Gallery containing more than 140 video assets
- Weekly members-only communications which includes the Outlook E-Newsletter and Sales Tips
- Product category research and case studies in a wide range of categories
- Company listing in the public, user-friendly online OOH Directory
- Creative ad places in The Associate Directory, an interactive catalog comprised of OAAA associate members including attorney, financial, suppliers, and tech.
- Assistance with the local press outreach and communications planning
- Access to information and updates on product quality and improvement
- Member rates for all OAAA sponsored events
- General Member Benefits
Any company that owns or operates billboards in the United States
Tools and Resouces Available to OAAA Members:
OOH Media Locator – multi-level search capabilites to locate OAAA media members by CBSA or DMA markets and a media category of a specific format. It's where advertisers and ad agencies looks for OOH inventory.
OOH Resources Center App – topling data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.
Marketing Research:
- OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
- Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
- Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.
- Other OOH Media Member Benefits
Any company that sells space for advertising on street furniture, transit, and place-based media displays in the United States
Tools and Resouces Available to OAAA Members:
OOH Media Locator – multi-level search capabilites to locate OAAA media members by CBSA or DMA markets and a media category of a specific format. It's where advertisers and ad agencies looks for OOH inventory.
OOH Resources Center App – topling data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.
Marketing Research:
- OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
- Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
- Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conference also offers endless networking opportunities with key industry decision makers.
OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.
- International Member Benefits
Any out of home company doing business outside of the United States and interested in the OAAA and its services
Tools and Resouces Available to OAAA Members:
OOH Media Locator – multi-level search capabilites to locate OAAA media members by CBSA or DMA markets and a media category of a specific format. It's where advertisers and ad agencies looks for OOH inventory.
OOH Resources Center App – topling data on the value and benefits of OOH advertising. Built for reference use or even face-to-face client meetings. A desktop version is also available, and both cover the most important proof points on OOH to ensure you and your team have the most up-to-date information.
OOH Mockup Generator – one of the best resources an OOH advertiser can utilize to ensure the right creative execution to maximize your OOH media investment. Effective OOH messaging creative greatly increases consumer response, which in turn enhances your client relationships. Our OOH Creative Primer provides guidelines and recommendations on everything from color combinations to font sizes.
Marketing Research:
- OOH Studies – the most extensive OOH research library available on the value of OOH and how it amplifies other media investments. ROI research shows how OOH competes with TV, and outperforms radio, print, and digital display, and significantly boosts the ROI of search. Nielsen’s online activation survey reveals OOH drives online activity much more efficiently than any other offline media channel and banner ads.
- Ad Spend (Kantar Media) – DMA-based ad spend data for insights on advertiser spend and trends on competing local media and OOH. We also offer Hoover’s product category reports that examine a broad variety of industries, including trends and opportunities.
- Demographic Reports – covering customized geographies (US, state, county, CBSA, zip) on key demographics such as age, gender, race/ethnicity, HHI, education, marital status, population density, and much more.
National Conference + Expo – every year this major industry event delivers the latest insights on the exciting evolution and potential of OOH media in the digital age. Loaded with thought-provoking speakers and programs, the conferece also offers endless networking opportunities with key industry decision makers.
OOH Education – the downloadable OOH capabilities presentation is designed for ad agencies but easily customizable for direct client usage. It covers the state of the industry, the latest consumer research, reviews outstanding creative examples and highlights time-savings tools like the OOH media locator, SQAD for OOH, the Planning for OOH Media Guide, and much more. We even offer in-person OOH education directly to your agency.
- Supplier Member Benefits
Any company providing services or products to the out of home advertising industry
Tools and Resouces Available to OAAA Members:
OOH Directory – Your listing on the OOH Directory makes it easy for current and potential customers to locate industry vendors 24/7
"Think Members First" Campaign – OAAA promotes associate members via Outlook encouraging all out of home media companies to choose OAAA associate members when making their buying decisions and providing a downloadble digital directory for easy access to contact information.
Communications
- Weekly electronic newsletter OAAA Outlook
- Communications training and consultation
- In-market training sessions
- Webinars providing news and industry information
- Regular Supplier Spotlight postings highlighting the products and services offered by associate members
- Opportunity to attend OAAA events at the member rate and to take part in expo opporunity at OAAA's bi-annual national conferences, which allows members to perfect place to interact with key industry decision makers.
Government Relations
- Representation by the OAAA Suppliers Council, an OAAA standing committee formed to address supplier needs
- Training, technical and legislative assistance, and expert testimony