Wild Florida

Wild Florida is a park located in the Orlando area that focuses on a connection with animals, education and conservation. With the onset of Covid-19 in early 2020, and its effect on travel and tourism, Wild Florida was faced with the need to pivot their marketing strategy. Wild Florida’s first objective was to increase local brand awareness, mostly with parents of children under 12 likely to be attending school remotely and looking for an escape. The second was to generate local traffic to the park, as well as promote the new drive-through safari.

Download the PDF

Westerra Credit Union

Westerra Credit Union drives new mortgage purchases, and with the pandemic, homes became classrooms, workspaces, and play spaces for all. Their objective was to increase brand awareness and drive online activity in Denver with potential home buyers and current townhome or condo dwellers.

Download the PDF

TURNkey IT

TURNkey IT provides exceptional technology solutions for small to mid-sized businesses. In 2020, the 25-year-old company added a new consulting team to further expand upon IT services to help clients grow their businesses, achieve higher levels of profitability and build digital marketing efficiencies.

Download the PDF

Salvation Army

The Salvation Army is a local non-profit volunteer organization that serves working families, single parents, individuals and the homeless in need. They also provide hot meals 365 days a year, shelter, financial assistance, and food bank services. They struggled to gain brand awareness during the pandemic, so they decided to invest in an out of home campaign to raise awareness for volunteer opportunities and donations.

Download the PDF

Wingstop

The Wingstop franchise owner wanted to bring awareness to a new location. The campaign focused on online orders and delivery services. They were inspired to promote “Family Bundles’’ based on what consumers posted online during the COVID-19 shut down.

Download the PDF

Pelican Snoballs of Surf City

Pelican Snoballs of Surf City is a shaved ice shop in Surf City, NC. The challenge was that they were opening a new location after the COVID-19 shutdown was lifted. A competitor had signed the lease for their previous location. The objective of the campaign was to make sure existing and new customers knew of the new location.

Download the PDF

Kademenos, Wisehart, Hines, Dolyk & Wright Co. LPA

Kademenos, Wisehart, Hines, Dolyk & Wright Co. LPA has over 70 years experience handling cases involving worker compensation, personal injury, criminal defense, family law, bankruptcy, and estate planning. They have multiple locations in the Ohio area. Kyle R. Wright is a personal injury lawyer who was looking to utilize the OOH space to stand apart from competitors. The objective of the campaign was to bring awareness to Kyle R. Wright’s name and the law firm.

Download the PDF

Guiding Light

Guiding Light is a non-profit organization that helps men struggling with homelessness and addiction to reintegrate them into the community through faith-based programming. The campaign’s objective was to increase brand awareness of Guiding Light’s services and increase donations during the end-of-year giving season.

Download the PDF

MSU Extension

MSU Extension is a division of Michigan State University that offers programs, courses and classes on a variety of subjects through extension offices across the state. The goal of the campaign was to increase brand awareness across the state for their variety of agriculture, family, financial and 4-H programming, and specifically direct consumers to their website where all their resources had been moved due to the coronavirus pandemic.

Download the PDF

Kansas City Public Schools

Kansas City Public Schools (KCPS) is one of two school districts in the state of Missouri with the option of school choice. Since the inception of charter organizations within the KCPS boundaries in 1998, KCPS has been fighting to not only admit new students, but also retain its existing student base. For the 2020–2021 school year campaign, KCPS wanted to reach residents with messaging that focused on general awareness of KCPS, signature schools, and specific neighborhood school awareness.

Download the PDF

Calvin University

Calvin University is a Christian university located in Grand Rapids, Michigan with an enrollment of 3,500 students. In 2020, Calvin University transitioned its free lecture series to an online event. The university wanted to reach the Western Michiganders of all ages to increase attendance and general brand awareness.

Download the PDF

Pella Windows and Doors

Pella Windows and Doors decreased their marketing spend to 35 percent of their typical budget when the pandemic hit. However, they didn’t reduce their out of home advertising budget. Out of over 75 branches nationwide, Pella Windows and Doors of Wisconsin is the only branch actively handling its own marketing decisions. The other branches rely solely on Pella Corporates directives and agencies of record. The objective of the campaign was to promote Pella’s showroom in Appleton and a new Pella Experience Center that opened at the branch’s headquarters in Green Bay.

KleenWraps

KleenWraps is a consumer personal protective equipment company designing, manufacturing, and marketing an ever-growing suite of PPE to meet the ever-changing needs of the time. The products are the perfect companion for New Yorkers using public transit and riding the subway. The first objective was to increase brand awareness. Secondly, they wanted to hit consumers at the moment they experience the pain-point the products aim to solve to convey the peace of mind the products provide to users interacting with shared surfaces.

Download the PDF

Bath Fitter

Bath Fitter is a company that remodels bathrooms. They have extensively used TV and radio to advertise before 2020. This campaign was Bath Fitter’s first time utilizing an out of home campaign.

Download the PDF

Absolute Fashion

Chicago-based fashion and lifestyle brand, Absolute Fashion is deeply rooted in a love for fashion, culture, and the arts. The African-American owned brand showcases a passion for art and culture in their edgy apparel and accessories that empowers and grows their client base. The out of home campaign sought to promote Absolute Fashion’s brand name through exposure, generate buzz in the community and drive website traffic.

Download the PDF

Tech Tank LLC

Tech Tank LLC is supplier of quality molded parts for the manufacturing industry, specializing in plastics. They wanted to hire more employees to increase output, so a recruitment campaign was needed.

Download the PDF

Citizens Commission on Human Rights (CCHR)

As COVID-19 reached New York City, Asian and Pacific Islander (API) New Yorkers were subjected to heightened levels of bias, discrimination, and harassment due to fear and misinformation about the virus.

Download the PDF

Prince George's County Government: Office of Community Relations

In 2020, Prince George’s County Government struggled with budget issues due to COVID-19. Amid this pandemic, the Office of Community Relations (OCR) was forced to create new ways to encourage Census completion.

Download the PDF

United Sodas of America

United Sodas of America was looking to fully launch their brand in May of 2020. They wanted to break into a cluttered “soda” market with a healthy alternative.

Download the PDF

Taquerias Arandas

Taquerias Arandas is a chain of family-focused Mexican restaurants in Greater Houston, Texas. Founded in 1981, Taquerias Arandas is mostly known within the Spanish-speaking, blue collar community.

Download the PDF

Allied Veterinary Emergency Hospital

Allied Veterinary Emergency Hospital offers supplementary service to primary veterinarian care by providing a 24/7 operation. Most of Allied’s business is generated through referrals from other vet offices, but they also offer consumers walk-in and by-appointment service. 

Download the PDF

PUMA

How does PUMA announce its big partnership in true New York fashion?

Download the PDF

New York Road Runners

How can New York Road Runners engage visitors and participants to creative buzz or this world renowned event?

Download the PDF

State Lottery

A state lottery was launching a new scratch-off game, and needed help with driving awareness and ticket sales among players. While aspects of the client’s marketing mix are set for driving awareness via billboard and online digital ads, they needed a platform that gets their campaign closer to the point of sale at convenience stores, while also reaching a captive audience of players.

Download the PDF

Segment

In a world of constant push notifications, both mobile and TV advertisements create nothing but noise. Many brands and marketers today face the ultimate challenge: how to connect with consumers in the real world while also standing out amidst competitors.

Download the PDF