The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers, which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.
OAAA membership categories:
Any company that owns or operates billboards in the United States.
Any company that sells space for advertising on street furniture, transit, or place-based OOH media displays.
Any company or individual providing services or products to the OOH advertising industry. Includes supplier, tech, financial, and attorney members.
Any company or individual who works for state outdoor advertising associations, other trade groups and coalitions, or past OAAA Board of Directors.
Any company or individual doing business outside of the United States and interested in OAAA and its services.
OAAA's strategic focus is on government affairs, marketing, communications, membership, and operations.