Vision

To lead and unite a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.

Mission

To be a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. 

Strategic Objectives

Government Affairs
Create a positive legislative, regulatory, and legal environment that protects and promotes the value of out of home advertising.

Marketing
Inform, educate, and promote the power of OOH advertising to all audiences.

Communications
Use all channels to communicate the value of OOH advertising. 

Membership 
Balance and serve the interests of all members, and provide the tools, resources and support members need to win in the marketplace.

Operations 
Create the policies, standards, and best practices to improve OOH advertising quality, appearance, safety, and effectiveness.