MSU Extension
MSU Extension is a division of Michigan State University that offers programs, courses and classes on a variety of subjects through extension offices across the state. The goal of the campaign was to increase brand awareness across the state for their variety of agriculture, family, financial and 4-H programming, and specifically direct consumers to their website where all their resources had been moved due to the coronavirus pandemic.
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Kansas City Public Schools
Kansas City Public Schools (KCPS) is one of two school districts in the state of Missouri with the option of school choice. Since the inception of charter organizations within the KCPS boundaries in 1998, KCPS has been fighting to not only admit new students, but also retain its existing student base. For the 2020–2021 school year campaign, KCPS wanted to reach residents with messaging that focused on general awareness of KCPS, signature schools, and specific neighborhood school awareness.
Calvin University
Calvin University is a Christian university located in Grand Rapids, Michigan with an enrollment of 3,500 students. In 2020, Calvin University transitioned its free lecture series to an online event. The university wanted to reach the Western Michiganders of all ages to increase attendance and general brand awareness.
Georgetown University School of Continuing Studies
Georgetown University School of Continuing Studies (SCS) offers several types of programs including professional degree programs, liberal studies programs, professional certificates, and graduate certificates that meet industry demands for today’s working professionals.