Founded in 1891, the Out of Home Advertising Association of America, Inc. (OAAA) is the trade association for out of home (OOH) advertising, with member companies representing over 90% of industry revenues. Through advocacy of reasonable legislation, support of sales and marketing efforts, and commitment to quality operations on all levels of business, OAAA is the united voice of the OOH advertising industry.
OAAA creates value for its members:
Advocacy
OAAA is a passionate and effective advocate for the OOH industry. OAAA protects, unites, and advances the interests of outdoor advertising at the national, state and local level, and OAAA evangelizes the benefits of OOH with advertisers and agencies.
Leadership
OAAA is an authoritative and progressive thought leader representing the entire OOH industry. OAAA embraces change, ‘walks the talk,’ and proactively ‘leads from the front.’
Unified Vision
OAAA works collaboratively to balance the needs of all members while building a collective and unified vision for where OOH advertising and the industry are headed.
Expertise
OAAA brings a high level of experience and expertise to all of OOH initiatives, including government affairs, marketing, research, communications, and operations.
Communication
OAAA uses all the communication platforms at its disposal to inform, educate, and promote the power of OOH.