ShopBlackCT.com
ShopBlackCT.com launched in the summer of 2020 and is a volunteer initiative and not-for-profit website that provides advocacy, awareness, and support for over 1,200 black-owned businesses across Connecticut. The ultimate goal of ShopBlackCT.com’s promotion is to build awareness of the initiative among black-owned businesses and Connecticut residents, while growing web and social traffic.
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Absolute Fashion
Chicago-based fashion and lifestyle brand, Absolute Fashion is deeply rooted in a love for fashion, culture, and the arts. The African-American owned brand showcases a passion for art and culture in their edgy apparel and accessories that empowers and grows their client base. The out of home campaign sought to promote Absolute Fashion’s brand name through exposure, generate buzz in the community and drive website traffic.