Times Square Is Eerily Empty Amid the Pandemic, but Advocates Are Focused on a Comeback
May 6, 2020
Of all the New York City shutdown scenes, there is perhaps no sight as strange as a nearly empty Times Square. One reason? While there aren’t many people in Times Square these days, photos of the area—which has become symbolic of the lockdown’s impact—are appearing in the media more than ever, vastly amplifying billboard reach, said Anna Bager.
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“Personal Travel Increasing” States USDOT
May 6, 2020
Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA).
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Geopath Daily Mobility FAQs
May 1, 2020
Geopath offers information on frequently asked questions.
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Strength, Unity… Digital Billboards Tout “Pure Michigan”
April 30, 2020
Travel Michigan, long recognized for creative excellence in out of home media, has posted a message of strength and unity on 55 donated digital billboards statewide.
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“Johnny Wade Day” . . . Honoring Operations Pros
April 30, 2020
In out of home media, people like Johnny Allison Wade are essential. For nearly half a century, Wade built, maintained, and posted billboards in much of the country. Retiring, Wade will be honored on May 1 by the Fairway Outdoor Advertising plant in Valdosta, GA.
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Across the Desk: Christina Radigan
April 27, 2020
Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series, we interview the Managing Director of Marketing & Communications at OMG Media, Christina Radigan.
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Using PSA to Demonstrate OOH Capabilities
April 27, 2020
Public-health leaders and elected officials nationwide have thanked you and out of home media colleagues for communicating with the public.
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Hyperlocal is the New High Profile: How Coronavirus is Impacting OOH
April 20, 2020
As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can continue to reach their audience, and how to do so in a way that feels appropriate.
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How OOH Will Come Back From the Pandemic
April 14, 2020
These are hard times.
There is no denying that. Everyone has been impacted by the COVID-19 pandemic. Scrolling through news headlines can be downright scary.
But here’s the thing. Hard times do not last forever. Our country will come back from this.
And when we do, we think out of home advertising is going to be stronger than ever. Here’s why.
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How Brands are Transforming DOOH to Remain Relevant
April 14, 2020
The impact of the COVID-19 pandemic has greatly affected the world and has caused society to create a new normal. Industries all over the world have had to change their typical course of action in order to adjust to this new social and economic climate.
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People Are Saying: Gracias de billboard electronicas…
April 9, 2020
Connecticut Governor Ned Lamont said thank you — again — to out of home media, this time in Spanish. Earlier, Governor Lamont, on his official Twitter account, also thanked out of home advertisers in English including Lamar, OUTFRONT Media, and Barrett Outdoor Communications for displaying public-health messages.
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Advertising as an Anti-Recession Tool
March 31, 2020
Good reading, in these tough times, is cogent analysis published 40 years ago in the prestigious Harvard Business Review (HBR). Recessions have been fueled by underconsumption, says author Nariman K. Dhalla.
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New York State says OOH Media is Essential
March 25, 2020
The US Senate approved a massive stimulus bill; House approval is expected Friday, March 27. As Congress considers stimulus legislation, here is information to help better understand the prospect of Small Business Administration (SBA) loan relief.
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OOH In A Global Pandemic
March 25, 2020
With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, citizens across the globe are doing what they can to care for the sick and prevent further spread.
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