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OAAA Recent Updates

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* winner of the Outdoor Media Awards 2020 Grand Prix


Times Square Is Eerily Empty Amid the Pandemic, but Advocates Are Focused on a Comeback
Of all the New York City shutdown scenes, there is perhaps no sight as strange as a nearly empty Times Square. One reason? While there aren’t many people in Times Square these days, photos of the area—which has become symbolic of the lockdown’s impact—are appearing in the media more than ever, vastly amplifying billboard reach, said Anna Bager. Read 

Kantar: OOH Political Advertising Spend Up in Q1
Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. In the first quarter of 2020, which included the start of the coronavirus crisis in March, political ad spending on out of home ads increased two and a half times the first quarter of 2018. Read

If Virtual Learning Isn't Working For Your Kids, Maybe These Seven-word Billboards Will
Weeks into the pandemic, the struggles continue for working parents and teachers trying to make sure children’s brains don’t go to mush while they’re away from the classroom. And now, Boulder agency WorkinProgress is trying to do its part to help the education hurdles—with a campaign. Read 

OAAA Fighting For Stimulus
The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses paid for with small-business stimulus loans are deductible. Read 

With Beyonce as the Soundtrack, the Sports World’s ‘Real Heroes’ PSA Goes Live
From their kitchen tables, living rooms and backyards, with their pets and kids and significant others in tow, some of the most recognizable faces in sports are honoring front-line medical workers in the fight against Covid-19. Read 

"Personal Travel Increasing" States USDOT
Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). Read

Upcoming Webinars

Outlook: Learnings from the Global OOH Community
July 7, 2020
In recent years, the global OOH industry has continued to outpace the growth rate of all other traditional media channels and now that the pandemic is slowing around the world, OOH expansion is expected to rebound. Hear from Tom Goddard, Chairman of Ocean Outdoor and who also serves as president of the World Out of Home Organization (WOO).

On this webinar, Tom will share his perspectives regarding global OOH opportunities and the impact of COVID-19 on the international markets. He will also address how OOH organizations around the world are working more closely than ever before. As a special treat, Tom will unveil for the first time a new global OOH PSA campaign launching in July. In conversation with OAAA President & CEO Anna Bager.