The OOH advertising industry is and always has been made up of responsible corporate citizens. Being responsible to customers, communities, and our world means taking responsibility for careful stewardship of the environment. 

The OOH advertising industry works diligently to make itself as environmentally friendly as possible. In 2011, the industry more than quadrupled the amount of billboard substrates it recycles, from 1 million in 2009 to 4.2 million pounds. OOH advertising companies are working to lessen their carbon footprints, and they are being encouraged to join certified programs recognizing environmental excellence. 

An OAAA committee continuously evaluates the industry’s environmental practices and makes recommendations as to future solutions.  

For more information about OAAA’s environmental initiatives, contact Kerry Yoakum at kyoakum@oaaa.org or (202) 833-5566.