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The OAAA Brand Council

As part of our mission to serve as a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH industry, we are continuously creating new ways to drive OOH forward. The OAAA Brand Council is the newest example of our mission in action.

Designed to bring top media leaders together, the OAAA Brand Council provides a platform for these experts to ideate and contribute to the most critical aspects of OOH. OAAA will host multiple closed-door sessions to facilitate open dialogue on developing trends and issues — while also discussing how to best advocate for OOH’s value in an omnichannel marketing mix and how to showcase the impact it promises for marketers.

The Brand Council will be an ever-growing group of top experts, and leaders from a variety of global brands have already signed on:

Cheryl Gresham, CMO, Visible

Greg Hamilton, Vice President of Media, Insights, and Content Strategy, Little Caesars

Todd Kaplan, Chief Marketing Officer, Pepsi

Sophie Kelly, Senior Vice President of Whiskeys Portfolio in North America, Diageo

Keith Lusby, Vice President Connections & Partnerships, Inspire Brands

Dave Marsey, SVP Media & Commerce, Allstate

Catherine Schenquerman, Senior Director of Brand Marketing & Comms, GoPuff

Randi Stipes, CMO, The Weather Company; IBM Watson Advertising

Maria Givens, Global Head of Media & Digital, Logitech