With the devastating fires sweeping across parts of Australia, we want to spread awareness and share ways to help. The direct messaging and play on words of “Help AUS”, is a powerful way to represent the country as a whole, as well as all those being personally affected - from the people being displaced to the devastated wildlife populations.

The emphasis on “US” puts a personal perspective on the situation. We want the message to be bold because of the urgency of the ongoing disaster. Whether using the recognizable imagery of a koala to represent Australia or using a simplified graphic of the country, the main goal is to give a voice to our friends in need.

Download the creative here.