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DC Lottery On January 1, 2020, the DC Lottery rang in the New Year with the $20 Roaring Cash scratcher. To celebrate the new decade, DC Lottery wanted to introduce a ticket that payed homage to the roaring 20s, but with a 21st century twist.
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Comedy Central Awkwafina (Nora Lum) burst into the entertainment scene with her blockbuster roles in Ocean’s 8 and Crazy Rich Asians, quickly establishing herself as a staple in young Hollywood. Her rise to fame reached new heights when she became the first Asian-American woman to win a Golden Globe for her role in The Farewell in 2020.
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DePaul DePaul Athletics wanted to boost overall ticket sales for both season and single tickets and drive foot traffic to the DePaul Basketball games at Wintrust Arena. The challenge was to drive awareness and sales for students, alumni, and local Chicagoans.
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Illinois Gaming Systems Illinois Gaming Systems (IGS) is placing gaming in establishments across Illinois.
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JC Productions JC Productions, a music label, represents many up and coming artists, and wanted to introduce rising singer William Garza.
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World of Fruit World of Fruit was having a fruit-themed immersive tasting experience featuring eight interactive fruit forward installations and wanted to create awareness to drive ticket sales in Los Angeles.
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Palm Beach Zoo Palm Beach Zoo was looking to brand the zoo throughout Palm Beach County. They were looking to increase attendance among commuters from Broward and Miami-Dade counties.
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Tampa Bay Lightning Historically, the Tampa Bay Lightning has been a believer in out of home. Great creative has insured the success of their previous campaigns.
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International Spy Museum After 17 years at their original location, the International Spy Museum move across town to a brand new, bigger and better, purpose-built home, with a totally immersive and completely reimagined exhibit experience.
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Kerfoot Canopy Tours Located just southwest of Minneapolis, Kerfoot Canopy Tours is a zip line course made up of 14-lines, a 175 foot suspension bridge over the Minnesota River Valley, and multiple sets of massive spiral staircases.
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Smithsonian Museum of Natural History The Smithsonian National Museum of Natural History, located on the National Mall, is free and open to the public 364 days a year.
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Stranger Things When the Stranger Things Season 2 brief came in, there was already social chatter regarding the return of the series. In terms of opportunities, this was one of Netflix’s most popular series and had a huge fan following. The challenge was to maintain the excitement surrounding the show for current fans, as well as encourage potential new ones to watch Season 1 in preparation.
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Superfly The new “Superfly” movie was a modern re-imagining of the classic “Super Fly” from 1972. The 1972 version of the film is beloved by film critics and music lovers alike for perfectly capturing a moment in time.
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The Alienist TNT was launching a high priority premiere in December 2018 for The Alienist. This presented the opportunity to have TNT be recognized as the prestige network that they are and garner critical buzz.
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The Star The Star was an animated tale of the birth of Jesus, as told by the animals accompanying Mary and Joseph to Bethlehem. One of the main challenges was releasing the film in early November. The movie hoped to carry through in theaters well into holiday season, but the general public typically does not welcome Christmas-themed ads prior to Thanksgiving. In addition, the strong faith-based themes make the target audience very narrow.
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Open Road Films: Before I Fall Open Road's new release, Before I Fall, was based on a popular young adult novel. The company's challenge was to reach teenage girls and high school students in the top 15 markets.
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Universal Pictures' The Mummy To celebrate the anticipated release of Universal Pictures' action-adventure film, The Mummy, the team was tasked with creating a larger-than-life experiential marketing campaign in Los Angeles.
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Universal Studios' The Fate of the Furious Universal Pictures sought to launch the new #F8: The Fate of the Furious global trailer in an over-the-top way using a multi-channel, digital approach.
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Universal Pictures' Despicable Me 3 Universal Pictures made an eye-catching statement with a first-of-its-kind activation in New York City to promote the launch of Despicable Me 3. The iconic yellow minions and NYC yellow taxi tops had synergy, and the company couldn't resist capitalizing on the opportunity.
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Louder Than Words: Rock, Power, and Politics Exhibit The client’s primary objective was to use the exhibit to increase attendance at the Newseum. All media elements were targeted at locals and tourists who were already in the Washington metropolitan area.
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Georgia Aquarium The Georgia Aquarium is an iconic Atlanta brand. Most of the residents have been through the attraction once and have indicated their interest in making a second trip. The primary goal of this media campaign was to motivate each person to return to the attraction.
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Transformers: The Last Knight Paramount Pictures was launching Transformers: The Last Knight in the summer of 2017. The marketing team at Paramount Pictures worked with the advertiser to utilize Vehicle Recognition Technology in a creative way.
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Universal Pictures' The Girl on the Train Universal Pictures wanted to reach millennials for its upcoming film, The Girl on the Train. Teaming up with Snapchat, the campaign included interactive messaging by using snapcodes.
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Sony Picture's The Emoji Movie - 2017 OOH Media Plan of the Year Sony Pictures was looking to introduce an original concept, The Emoji Movie. OOH's role in the campaign was to leverage cool and interactive creative that would introduce the characters early and let people know the movie was coming out on July 28th.
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Walt Disney Studios Pictures Zootopia Zootopia is a new animated theatrical movie release from Walt Disney Animation Studios about the city of Zootopia. The team was tasked to age up Zootopia for general audiences and broaden the film’s appeal.
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