Honda

Mobile location data allowed CCO to profile billboards based on which inventory was more likely to reach Honda’s target audience. In this case, NorCal Honda was focused on a Hispanic segment that was available through the out-of-home advertising company’s unique planning tool.

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King Cadillac Buick GMC

Instead of creating a generic ad showcasing GMC’s different vehicles, the agency took the campaign a step further. King is a reputable dealership in the Florence area, and GMC is one of the most-favored brands by the residents there. Both company names were used in collaboration to produce the “wow factor” for the client and potential buyers.

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Fiat Chrysler Automobiles

The launch of the 2017 Chrysler Pacifica aimed to generate consumer consideration by highlighting amenities such as efficiency, safety, and security. Further emphasis was placed on the vehicle’s technology, capacity for entertainment, and sleek style. Chrysler wanted to appeal to young, eco-friendly consumers to expand on the brand’s typical demographic.

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Volvo

The team wanted to allow the general public to experience the Volvo product through a sensory experience. The goal was that viewers walk away educated on Volvo's product offering.

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Toyota RAV4 Hybrid

The team's objective was to draw attention to the RAV4 Hybrid and create a buzz with the never-before-seen execution, an out of home rock climbing wall in New York City.

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Kauffman Tire

The strategy of Kauffman Tire was to compliment the Tampa Bay/St. Pete radio coverage with strategically placed OOH digital boards that could be activated based upon professional sports teams' performances.

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Grand Blanc Nissan

The Grand Blanc Nissan store had only been open for a year in a competitive area and wanted to saturate the market with its OOH advertising.

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Ford Division

The “By Design” campaign communicates that the Focus and Fusion vehicles are loaded with features and design elements that are superior to all the other vehicles in their classes.

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Chevrolet Malibu

Chevrolet's campaign maximized its media by designing a digital, dynamic, real-time content approach using a historically unpersonalized medium, out of home billboards.

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Bridgestone

Bridgestone had become an Olympic sponsor and wanted to utilize Olympic inspired creative to promote the 2016 Rio Olympics and its sponsorship.

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MINI Cooper Countryman

The main objective and focus was to create awareness and generate buzz of the all-new MINI Countryman by utilizing a combination of traditional media forms with a non-traditional and unique twist.

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Dodge Charger & Durango

Dodge, a well-known automotive company, was unveiling the 2011 models for the Dodge Charger and the Dodge Durango at the New York and Chicago Auto Shows. The company needed to make a large impact in both cities prior to and during the auto shows.

Dodge Charger & Durango

BMW X3

The X3 Sports Activity Vehicle (SAV) was originally launched in 2004 with a campaign focused on the extreme sports target.  This proved to be the wrong angle and the vehicle failed to establish a clear position for itself against the competition.

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Subaru Legacy

In 2009, Subaru’s creative agency came up with the “Feel the Love” campaign to launch the redesigned 2010 Subaru Legacy across TV, print and online. The campaign centered around the idea that customers could “Feel the Love” for the Legacy, which would be visually measured on a “Love Meter.”

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MINI Clubman

MINI had reentered the US market back in 2002 with the MINI Cooper and followed up with the convertible version in 2004. For 2008, the task was to introduce the latest member of the MINI family, the MINI Clubman. The Clubman was defined by several unique characteristics, including: 9 extra inches, a side club door, split rear barn doors, and a new signature two-toned color.

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Toyota Prius

Embracing Prius’ optimistic spirit and desire to participate in their world, the campaign positioned Prius as an accessible and positive influence on people and nature. The “Harmony between man, nature and machine” platform gave customers the opportunity to interact with Prius’ innovative and technological features.

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MINI Hammer & Coop

The MINI Cooper had been in the U.S. market for five years when it launched an all-new version of the car in 2007. This move posed some unique marketing challenges outside of the limited budget, since it wasn’t likely the average consumer would be able to tell the difference between the existing car and the new model.

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Ford SYNC

Ford had just launched SYNC, a fully integrated, voice-activated in-car communication and entertainment system for the mobile phone. The product was targeted a notoriously elusive and media-savvy group, first-time car buyers.

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BMW 3 Series Convertible

When BMW launched the newest 3 Series Convertible in April 2007, there were a number of other advertisers in the market place promoting a similar style convertible. In order to stand out from the crowd, BMW focused on how the car was built rather than on aesthetics alone.

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ExxonMobil Wins the Race

For over 25 years Mobil 1 has been breaking new ground in engine and vehicle protection. Mobil 1, the world's leading synthetic motor oil exceeds the industry’s toughest standards and outperforms all conventional motor oils.

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Chevrolet - New Launch

Chevrolet was in the midst of radically changing its product line—10 new vehicle launches in 18 months. The brand was revolutionizing itself.

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Ron Swatty Dealerships

Through his campaigns for both his Lexus and his Toyota dealerships, Ron Swatty is a firm believer in the power of outdoor advertising. It was crucial for the dealerships to create brand awareness quickly and to distinguish themselves from others. 

Ron Swatty Dealerships