Pella Windows and Doors

Pella Windows and Doors decreased their marketing spend to 35 percent of their typical budget when the pandemic hit. However, they didn’t reduce their out of home advertising budget. Out of over 75 branches nationwide, Pella Windows and Doors of Wisconsin is the only branch actively handling its own marketing decisions. The other branches rely solely on Pella Corporates directives and agencies of record. The objective of the campaign was to promote Pella’s showroom in Appleton and a new Pella Experience Center that opened at the branch’s headquarters in Green Bay.

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Eaze - 2020 OOH Measurement Award

Marketing for cannabis brands, while a new and fast-rising space, can be particularly challenging, as they must find legal, yet powerful and innovative ways to elevate their new found status as essential businesses and get their messages out to consumers.

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Revive Kombucha

Revive Kombucha is a growing beverage brand based in Petaluma, CA. They distribute to all major grocery stores across California along with other states and provide a healthy alternative beverage with a diverse palette of flavors.

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Framebridge

Framebridge, a five year old e-commerce company, launched their first retail stores in DC and Bethesda in the spring of 2019. Existing Framebridge customers frequented the stores but brand awareness needed to grow in order to drive new prospects online and to the stores. OOH presented an opportunity for mass exposure in the DC and Bethesda markets.

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EyeBuyDirect

EyeBuyDirect is a direct-to-consumer (DTC) eyeglass company. They do everything in-house from concept, to design, and manufacturing.

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The Black Tux

This transformational direct-to-consumer brand had be built entirely online.

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CHILL

OrderChill.com is a cannabis delivery service in San Francisco, CA. Their main competition in the cannabis space is physical dispensaries in the San Francisco market.

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Zenni Optical

Zenni is a direct to consumer (DTC) eyewear company that has sold over 25 million pairs of glasses.

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Stitch Fix

Stitch Fix, the online personal styling service, experienced remarkable growth in five short years.

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Veritas Farms

Veritas Farms is a vertically integrated, full spectrum hemp oil product developer and seller. They grow their own hemp using sustainable farming methods, and remain committed to their community and locally sourced materials.

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7-Eleven

7-Eleven was launching a delivery app, 7NOW, in Los Angeles through which customers could order a variety of products available at participating 7-Eleven stores.

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Poo-Pourri

Poo-Pourri is a well-known but growing bathroom fragrance brand, founded in 2007. They were trying to find unique new ways to reach consumers and solidify being a preferred choice for household bathroom sprays. 

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Vita Coco

Vita Coco, the world’s global leader in coconut water has been facing fierce competition as more brands continue to enter the market and launch new coconut water beverages. To stay competitive and expand its consumer base, the company made a new launch of its own, the Vita Coco Sparkling line.

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Urban Stems

UrbanStems was looking to increase brand awareness and spur higher levels of new customer growth during the back half of the year. Historically, Q3 and Q4 have the lowest demand for floral sales.

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Nordstrom Rack

In March 2017, Nordstrom Rack opened a new store location at The Shoppes in Lancaster, PA. In an effort to drive traffic to the new store location and generate immediate sales success, Nordstrom retained Lamar Advertising who, along with partners, designed and executed a Digital Out of Home campaign leveraging geofencing technology and real-time location data to attract attention of a specific target consumer set patronizing competitive stores in the neighboring area and to drive visits to the new store.

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Dollar Rental

In the competitive landscape of rental car companies, traditional media is historically leveraged as a means to build significant awareness and consideration with the objective of gaining market share. The absence of Dollar from mainstream media has meant the brand’s consideration and demand generation has deteriorated year-on-year for a number of years. Competitors are increasing awareness and, ultimately, market share at the cost of Dollar.

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Celebrity Motor Car

Celebrity Motor Car is a New Jersey-based luxury auto group owning multiple dealerships selling high-end brands such as Mercedes, Maserati, BMW, Lexus and Alfa Romeo. The auto group’s challenge was to increase web traffic to CelebrityMotorCar.com. Having consumers visit their main website allows them to view other brands associated with the auto group as well as different service and financing opportunities.

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Parker and Sons

The client wanted to reach a younger demographic, homeowners, and the emerging Hispanic population in the Phoenix market. The goal of the campaign was to triple the amount of delivered impressions by placing the billboards in specific, strategic locations, while remaining within the client’s budget.

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Brooks: the Olympic Committee’s Rule 40

Brooks wanted to make the world take notice of the injustice by creating a campaign that supported athletes and protested this rule. Its goal was to expose Rule 40 as much as possible on an extremely small budget.

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Urban Nirvana

Urban Nirvana is an upscale day spa with five locations in the Charleston area. Some of the spas stand out to the public more in light of their location, while others specialize in specific salon and massage services. The spas wanted to raise awareness of their services.

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24 Hour Fitness

24 Hour Fitness was facing stiff competition and wanted to remind gym-goers of its high-quality amenities and wide range of fitness classes. The team used proximity targeting, demographic targeting, and behavioral targeting to achieve its goal.

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Procter and Gamble Olay

Women go to great lengths to protect their skin from aging- but the biggest impact on skin aging is the sun. Olay developed an OOH media program reminding women to add SPF to their daily routine.

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Pella

Pella's strategy was simple: provide exposure for Pella through OOH during a trade show when it was not an official sponsor.

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Palmetto Mosquito Control

A local, family-owned pest control company, Palmetto Exterminators, recently branched out to create a new division of their business to focus solely on mosquito control.

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Maximus Real Estate Partners Parkmerced

Potential renters weren't aware of how large and spacious the apartments were at Parkmerced, so the the company needed to re-orient consumer knowledge of Parkmerced as a great place to live with more space.

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