Noosa Yoghurt

Being based in Colorado, noosa yoghurt wanted to showcase its hometown pride in a very unique way, with the support of OOH.

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Nestle Haagen-Dazs

Haagen-Dazs had not executed OOH media in many years and now was looking to generate brand awareness in an increasingly competitive ice cream market.

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General Mills Totino's - 2016 OOH Media Plan of the Year

Totino's had its sights set on creating organic chatter gearing up for 4/20 to be positioned as the perfect snack option when the munchies kicked in.

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Ben & Jerry's

The objective was to develop and execute a marketing campaign that deepened Ben & Jerry’s relationship with its Instagram fan base and built brand loyalty in an authentic and scalable way. Specifically, the campaign had to generate 50 million impressions (owned, earned, paid), 5,000 photo submissions, and an increase in Ben & Jerry’s Instagram followers.

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Honey Baked

HoneyBaked wanted to be top-of-mind for the holiday season to ensure consumers remembered them when planning events and meals for Thanksgiving and Christmas.

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Kraft Lunchables

Lunchables was doing something big and unexpected in 2011 – adding fruit! The planning agency was challenged to find interesting ways to wow consumers with fruit in unexpected places…in a BIG way. 

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Kraft Back To Nature

Back to Nature wasn’t on the radar of college-educated moms 25-39 in Boston. And if it was, they had no compelling sense of why it’s a better brand than Kashi, Annie’s or Cascadian Farms.

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Johnsonville

Johnsonville Sausage is the leading brand of premium sausage. Johnsonville’s market share was strong, but brand awareness was trailing in comparison.

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Kraft Miracle Whip

Miracle Whip’s lapsed users secretly know it has more flavor (“zing”) than mayo, but they choose mayonaisse out of fear that others do not share this opinion.

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Kraft Blue Box Macaroni & Cheese - National 2010 Outdoor Media Plan of the Year Winner

The growth consumer for Kraft Blue Box Macaroni & Cheese has shifted from mothers and children ages 6-11 to adults 18-54 with children under 18.

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Kraft Stove Top - Local 2009 Outdoor Media Plan of the Year Winner

Kraft Stove Top stuffing has been a classic American comfort food for decades. The campaign challenge was to keep consumers’ love for Stove Top top-of-mind to drive sales volume during the key December sales period.

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Snickers

Snickers, considered to be the best-selling candy bar of all time, was in need of a branding overhaul in 2006. “Snickers Really Satisfies” was the main advertising message used to promote the brand since its original launch in 1930.

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Jelly Belly JBz - Local 2004 Outdoor Media Plan Winner

Jelly Belly is a Goelitz family-owned candy company. Since 1869, the Goelitz Family has continued to enjoy success in the development of new and delicious candy variations.

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Altoids Strips - National 2004 Outdoor Media Plan Winner

Altoids has been a leader in the breath freshener market in the U.S. since entering the market in 1996. Last year, they decided to extend their product line by joining the breath strips category.

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