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Archived Articles Count: 25


McDonald's McDonald's

McDonald’s was looking for a way to reach their 18-49 target demographic across the nation to promote their 2 for $4 mix and match for breakfast. Typically, when executing a campaign there is a threshold goal that is needed to cover 80% of stores in the US. Media coverage in markets must be fair and equitable throughout.

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Wendy's Wendy's

In September 2019, Wendy’s announced plans to launch a breakfast menu across its nearly 6,000-unit U.S. system in 2020. Although breakfast at Wendy’s dates back to the 1980s, its national “America’s Soon To Be Favorite Breakfast” campaign launch on March 2nd marked the first time the brand unveiled an extended menu, underscoring its bold entry into the hyper-competitive morning daypart.

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The Grocery Pub The Grocery Pub

The Grocery Pub is a local business in a small, remote neighborhood. They started their store/pub/restaurant/concert venue in an attempt to revitalize a struggling neighborhood in Klamath Falls, Oregon. 

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McDonald's McDonald's

Today's consumers are inundated with more ad messages than ever before.

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Jack in the Box Jack in the Box

The Quick Service Restaurant (QSR) is an extremely competitive industry where brands need to find new ways to win consumers.

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Casey's General Store Casey's General Store

Casey's General Store needed a facelift. They were viewed as traditional and outdated with a farmhouse logo dating back to its founding in 1959.

Benedict's Restuarant Benedict's Restuarant

Benedict's Restaurants had two locations that they were promoting on two permanent billboards.

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Shepard's Ocean Flame Shepard's Ocean Flame

Shepard's Ocean Flame Restaurant is located on award winning Clearwater Beach.

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Bojangles' Famous Chicken 'n Biscuits Bojangles' Famous Chicken 'n Biscuits

The objective of this OOH campaign was to keep Bojangles' brand dominant in the market, drive positive communication through social media, and reinforce the feel-good message that Bojangles' makes people smile.

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El Pollo Loco El Pollo Loco

El Pollo Loco was looking to expand its reach in the Los Angeles DMA and turned to OOH for a way to improve overall brand growth.

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Boston Market Boston Market

During the 2015 holiday season, Boston Market created an OOH campaign in Baltimore and Washington DC encouraging consumers to "stop cooking, start celebrating."

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Hamilton County Visitors Association Hamilton County Visitors Association

Hamilton County wanted to promote Tenderloin Tuesdays along the town’s “Tenderloin Trail,” as well as its website. Customers were offered discount deals on tenderloin meals at local area restaurants every Tuesday.

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Burger King - Original Chicken Sandwhich Burger King - Original Chicken Sandwhich

As an extension of their sponsorship support of the Arizona Cardinals, Burger King wanted to utilize OOH to increase awareness of their $1.20 Original Chicken Sandwich promotion in the Phoenix, Arizona market by displaying creative unique to the Cardinals game results.

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McDonald's McDonald's

McDonald’s is a corporate sponsor of the Miami Heat and wanted to capitalize on the excitement of the team going after back-to-back NBA championships. McDonald’s wanted to connect with the South Florida market in a fun and compelling way that spoke to the Hispanic consumer.

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Jack In the Box Jack In the Box

Jack in the Box (JIB) traditionally uses the Super Bowl to introduce a new product. 2013’s entry was The Hot Mess Burger: a mouthwatering combination of sourdough bread, a 100% beef jumbo patty, white cheese sauce, shredded pepper jack cheese, jalapenos, two fried onions, and onion mayo.

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Cracker Barrel Cracker Barrel

Cracker Barrel Old Country Store has 562 restaurants in 43 states, with a majority of the locations along interstate highways. 

Cracker Barrel

Chick-fil-A Chick-fil-A

Being the underdog is nothing new for Chick-fil-A. It sells chicken to a nation that worships the hamburger.


McDonald's Angus Burger - Local 2010 Outdoor Media Plan of the Year Winner McDonald's Angus Burger - Local 2010 Outdoor Media Plan of the Year Winner

When McDonald’s launched the premium Angus Third Pounder, it was surprisingly one of the few quick-service restaurants (QSR) that didn’t already have such a menu item. 

McDonald's Angus Burger - Local 2010 Outdoor Media Plan of the Year Winner

McDonald's Iced Coffee McDonald's Iced Coffee

The battle over breakfast between McDonald’s and Dunkin Donuts is almost the stuff of legend in New England, and at the heart of the fight is coffee. 

McDonald's Iced Coffee

McDonald's Angus Burger McDonald's Angus Burger

In 2007, the McDonald’s New York Co-op was chosen as one of three test markets to launch a new line of one-third pound Angus Burgers.

McDonald's Angus Burger

Legal Sea Foods Legal Sea Foods

Legal Sea Foods Restaurant was a mature business in the Boston market, facing a strong competitive set and soft economy. 

Legal Sea Foods

Applebee's Applebee's

The majority of Applebee’s guests live within 5-10 miles of a restaurant, but according to Applebee’s research, most of them don’t even know it’s that close.


Red Lobster Red Lobster

With over 650 locations, Red Lobster is the leader in the casual seafood dining category. The brand has been built through the use of national television advertising and highly-recognized signature promotions.

Red Lobster

McDonald's of Chicago & NW Indiana McDonald's of Chicago & NW Indiana

Following the successful Brazilian launch of the new “I’m lovin’ it” campaign, McDonald’s of Chicago and Northwest Indiana (MOCNI) wanted to make an impact by developing exciting “new” advertising units in summer and fall seasons. 

McDonald's of Chicago & NW Indiana

Chick-fil-A Chick-fil-A

Chick-fil-A’s signature product is the chicken sandwich, served primarily during the lunchtime daypart. This means the restaurant chain competes on one of the fiercest battlegrounds – the fast food restaurant market.