Poppin

Poppin, a modern office furniture company with the motto “work happy,” needed to increase foot traffic to their new Boston showroom. Although they had been selling complete office solutions for years, most of their brand recognition was related to office supplies. They had to increase brand awareness around their entire assortment, stand out from competitors, and establish themselves as the “work happy” experts.

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Blenders Eyewear

Blenders Eyewear is an up and coming lifestyle brand that sells stylish and cost-effective sunglasses through their retail and e-commerce platforms. With a strong presence on social media, Blenders looked to OOH to build their brand within their hometown of San Diego.

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Kmart Protege

Since its inception in 1961, the Kmart brand has long been associated with consumer concepts such as value and affordability. 

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Bernina Quilt Shop

A small quilt shop that sells a unique product, and targets a select audience, needed to increase sales by generating heavier store traffic.

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Kylie Skin

Kylie Jenner wanted to extend her social media reach and launch a massive national out of home awareness campaign to coincide with the release of her new skincare line, Kylie Skin.

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Timberland

In fall of 2016, Timberland wanted to challenge outdoor lifestylers to "Choose Adventure" on their #ModernTrail in the cities around them. The campaign was meant to shift perceptions and drive reconsideration of Timberland as a head-to-toe premium lifestyle brand.

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Nike Air Max Day 2017

Nike's Air Max Day became a widely recognized and celebrated annual event for sneakerheads, athletes, and general consumers worldwide. The brand had a great opportunity to excite its consumers and engage new audiences.

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Toms-Price Furniture

Tom-Price Furniture's goal was to improve store traffic by marketing to its target audience by incorporating a mix of print, radio, and television advertising. The budget was reallocated to develop an OOH component.

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Seattle Goodwill Industries

Seattle Goodwill needed to drive more traffic to its retail locations in light of poor sales performance. The Goodwill operations team turned to OOH marketing to generate a solution.

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Pandora Jeweler

Pandora had been running an OOH campaign for years and wanted to find additional ways to gain impressions with mobile digital and geofencing.

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Gordon Food

Gordon Food Service Stores were upgrading its produce departments in the Grand Rapids Market and needed to make sure that it communicated as clearly as possible to build awareness.

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99 Cents Only Stores

99 Cents Only Stores is a premier deep-discount retailer offering consumers extreme value. The plan was to launch a media campaign in San Diego, California, where the company had just refreshed 25 stores located throughout the DMA.

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7 Eleven

The campaign's objective was to promote 7 Eleven's new "Stay-Hot" cup improving on the premium coffee brand.

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Target

One of Target's most powerful trip-drivers was their weekly ad which features top offers. Using this method, the objective of the campaign was to drive Target trips to grow.

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Target - 2015 Ratings-Driven Media Planning Award

A media strategy was developed utilizing technology and big data to dynamically motivate the core audience.

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REI

REI wanted their target audience to interact with their brand in a way that would get them thinking about their next camping trip, or planning their first one.

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7 Eleven

The main objective was to drive awareness and sales of the Slurpee drinks. The primary target was adults A18-34, with ‘tweens as the secondary target.

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Fruit of the Loom

Fruit of the Loom reinvented their boxer briefs with improved, no ride-up legs. The planning team had a limited budget but wanted people to know Fruit of the Loom had changed their underwear, so they should to. The team was looking for a fun way to spread that message, but it can be difficult to talk about something as intimate as underwear with consumers.

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Giant Eagle

Giant Eagle was undertaking the largest everyday price reduction in its history and needed a striking and memorable billboard to help promote their new lower prices.

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Art Van

Art Van is the largest furniture retailer in the state of Michigan and also one of the largest local TV advertisers in the market. The client’s team likes OOH but rarely buys it because they feel it is difficult to measure against television against their target demographics.

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Adidas

Adidas’ ongoing challenge is overcoming their relatively small share in the running shoe category. The company needed to find an innovative solution to grab the attention of athletes, consumers, and the media in a short period of time to showcase the new Crazy Light 2 5.8 oz Adizero shoes.

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Target

During the summer, Mom’s primary focus is around her family. Her mission is to ensure outdoor activities are planned, memories are made, and the season is one her family will never forget. She thirsts for inspiration to make sure summer is never boring. Accompanying that is a real need for products ranging across key categories, from the basics of fresh food and travel necessities to kids’ activities, trendy clothing and entertaining essentials.

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GAP

In May 2012, Gap launched its summer “Be Your Own T” campaign to showcase three distinct categories of the brand’s new t-shirt collection -- the Now Tees, Essential Tees and G Tees -- plus t-shirt inspired styles in the form of dresses, skirts and rompers.

Kmart & Sears

Kmart & Sears wanted to develop a unique campaign to launch their “Kmart Fab 15 Toys” and “Sears Toy Shop” at the start of the holiday season. They wanted to promote the toy shops with a bold announcement and position themselves apart from the clutter of the typical holiday retail efforts.

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Walmart

Walmart stores in California were undergoing a remodeling to expand on fresh grocery offerings.

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