Sprint UnlimitedBowl As a brand competing outside of an official Super Bowl sponsorship, Sprint contracted an OOH professional to execute an experiential guerrilla activation. It wanted to create a presence on the ground leading up to game day that would engage attendees and raise awareness of Sprint's offerings around the Super Bowl in Houston.
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T-Mobile T-Mobile was announcing and launching the Un-Carrier 11. To support this announcement, the team was tasked to take-over digital screens in the surrounding area, to allow for a Magenta Backdrop.
Sprint Sprint was recently ranked tied for 1st place for call and network reliability in the Pittsburgh market. The company needed to find a compelling way to introduce that it is the most reliable network in the region.
Boost Boost's campaign strategy was to reach consumers on the go in high-traffic areas, ultimately keeping it at the top of mind.
Sprocket Wireless Sprocket Wireless was looking to generate awareness and excitement about its flexible wireless and data plans at low costs for the consumer.
AT&T In April 2010, AT&T launched a brand repositioning campaign: “Rethink Possible.” The company wanted to transition from a telecommunications company to a company grounded in innovation.
Windstream Communications In the summer of 2006, Valor Communications and the landline business of Alltel merged to form Windstream Communications.