Vote To Count (2016)

Summary:
The 2016 election was a contentious one. The OAAA decided to take advantage of the cultural dynamics playing out across America during this historic time to demonstrate the connection between OOH and digital media, and prove OOH’s ability to help increase voter registration and participation. We created a public service campaign based on the premise that — even during a noisy election — one label transcends ideology, geography and class: that is voter. The creative was a rallying cry for Americans on all sides to embrace their right, and democratic duty, to register and vote at the polls. Communicating the right content in the correct context.

Body:

Vote to Count Whitepaper