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Feel The Real (2015)
Summary:
In the fourth quarter of 2015, the Outdoor Advertising Association of America (OAAA) and its members conducted an experiment meant to demonstrate the role that out of home (OOH) advertising can play in driving digital engagement. In what follows, we will discuss the challenges facing digital advertising while exploring the interactions between the real world and digital media. The intent of this paper is to arm marketing, advertising and media professionals with insights into the current state of digital accountability, while introducing new ways of thinking about the role of OOH in world-class integrated media plans.
Body:
www.feelthereal.org
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