2018 OOH Media Conference + Expo

GO2018 is the premier event in Out of Home. It brings together all parts of the industry: media, advertising agencies, advertisers and all types of suppliers to the industry. This year’s conference brings a new format, with additional speaker stages, allowing more panels and individual speakers covering a wide range of topics. Among other things you will learn from two prominent local Austin brands how OOH played an integral role in helping them grow nationally. We will be covering programmatic from both the buy and sell side, smart cities, attribution and ROI modelling in OOH, political ad spending trends, best practices around location-based data, Geopath’s own incorporation of mobile location data into its audience measurement and much, much more.

Main Stage Speakers

Nancy Fletcher President and Chief Executive Officer, OAAA, examines the state of the OOH industry.  _______________		Nicole Portwood VP of Brand Marketing at Titos  Vodka, will deliver Tito's OOH story from a hyperlocal launch to the national stage.  _______________
	Kym Frank President, Geopath (formerly TAB) explores out of home (OOH) measurement for today and tomorrow. _______________		Jayanta Jenkins Group Global Creative Director, Twitter, will add a creative perspective on the main stage.  _______________
Mari Johnson CMO at High Brew Coffee, shares how a local Austin brand makes it big with a combination of OOH & Experiential. _______________		Bob Liodice President and CEO at the  Association of National  Advertisers will cover the  evolving needs of advertisers. _______________

Side Stages

There were 19 side stage panels and presentations, covering a myriad of topics and perspectives.
Please see the conference agenda for the full list of speakers.

View Photos from the 2018 OOH Media Conference & Expo
View Videos of the General Session, Workshops, and Panels