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2019 OOH Media Conference + Expo
OOH2019 is the premier event in Out of Home. It brings together all parts of the industry: media, advertising agencies, advertisers and all types of suppliers to the industry. The 2019 OOH Media Conference + Expo took place in Las Vegas, NV. The agenda included general sessions, panel discussions 12 workshops, an expansive expo, a brunch + learn, and an awards program that honors industry leaders and the 77th OBIE Awards. Attendees also enjoyed special features such as a tour of the Neon Museum and the FQ Lounge, which offered services and content to help lead conversations about advancing equality in the workplace.
Main Stage Speakers
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Name |
Title |
Company |
Program |
Video |
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Nick Brien |
CEO |
Dentsu Aegis |
Keynote Address |
|
|
Nancy Fletcher |
President + CEO |
OAAA |
Keynote Address |
|
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Mike Benson |
Head of Marketing |
Amazon Studios |
Keynote Address |
|
|
Rishad Tobaccowala |
Chief Growth Officer |
Publicis Groupe |
Keynote Address |
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|
Kym Frank |
President |
Geopath |
Keynote Address |
|
|
Lindsay Rowntree |
Head of Content |
Wirecorp |
Programmatic Platforms Moderator |
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Shelley Zalis |
CEO |
Female Quotient |
Marketers Panel Moderator |
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Terri Rockovich |
CEO |
Jinx |
DTC Disrupts with OOH Moderator |
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|
Stephen Freitas |
Chief Marketing Officer |
OAAA |
A Perspective from OOH Specialists Moderator |
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Workshop Tracks
There were 12 Workshop tracks featuring both panels and presentations, covering a myriad of topics and perspectives. Please see the conference agenda for the full list of speakers.
Track |
Title |
Presentation |
One-Sheet |
Video |
A1: Analytics |
Geopath Update, Latest on the Insights Suite + More |
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B1: Data |
OOH Attribution Success Cases |
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C1: Thought Leadership |
A Conversation Around OOH Automation |
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D1: Business Insights |
The State of Global OOH Advertising |
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A2: Analytics |
Fingertips to Keyboard: A Programmatic OOH Debate |
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B2: Data |
Leveraging OOH and Mobile Data in a Physical World |
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C2: Thought Leadership |
Creating Mind-Blowing Consumer Experiences |
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D2: Business Insights |
Engaging the US Consumer: Nielsen OOH Study |
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A3: Analytics |
Programmatic OOH Success Cases |
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B3: Data |
Rethinking the OOH Marketplace |
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C3: Thought Leadership |
A Creative's Guide to ROI… Make it POP! |
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D3: Business Insights |
Sales Craft: Curiosity Based Conversations |
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The FQ Lounge
The Female Quotient hosted its FQ Lounge, a destination at conferences around the world where women connect, collaborate, and activate change together. The FQ Lounge has become the largest community of corporate women and female entrepreneurs transforming workplace culture. At the OOH Media Conference, attendees visited the FQ Lounge to relax, network, and experience engaging panels about workplace equality in the advertising industry. Access the recap here.
|
Title |
Video |
FQ Lounge Featuring |
A Conversation with Nancy Fletcher |
|
FQ Lounge Featuring |
The Not-So Messy Middle |
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Happy Hour in FQ Lounge Featuring |
Allies and Champions |
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Additional Content
View
Photos from the 2019 OOH Media Conference & Expo
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