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OOH Media Conference and Expo

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2019 OOH Media Conference + Expo

OOH2019 is the premier event in Out of Home. It brings together all parts of the industry: media, advertising agencies, advertisers and all types of suppliers to the industry. The 2019 OOH Media Conference + Expo took place in Las Vegas, NV. The agenda included general sessions, panel discussions 12 workshops, an expansive expo, a brunch + learn, and an awards program that honors industry leaders and the 77th OBIE Awards. Attendees also enjoyed special features such as a tour of the Neon Museum and the FQ Lounge, which offered services and content to help lead conversations about advancing equality in the workplace. 

Main Stage Speakers

  Name  Title Company Program  Video 
Nick Brien CEO Dentsu Aegis Keynote Address   
Nancy Fletcher President + CEO OAAA Keynote Address  
Mike Benson Head of Marketing Amazon Studios Keynote Address  
Rishad Tobaccowala Chief Growth Officer Publicis Groupe Keynote Address  
Kym Frank President Geopath Keynote Address  
Lindsay Rowntree Head of Content Wirecorp Programmatic Platforms Moderator  
Shelley Zalis  CEO Female Quotient Marketers Panel Moderator  
Terri Rockovich  CEO Jinx DTC Disrupts with OOH Moderator  
Stephen Freitas  Chief Marketing Officer OAAA A Perspective from OOH Specialists Moderator  

Workshop Tracks

There were 12 Workshop tracks featuring both panels and presentations, covering a myriad of topics and perspectives. Please see the conference agenda for the full list of speakers.

Track  Title Presentation One-Sheet  Video 
A1: Analytics  Geopath Update, Latest on the Insights Suite + More    
B1: Data  OOH Attribution Success Cases    
C1: Thought Leadership  A Conversation Around OOH Automation       
D1: Business Insights  The State of Global OOH Advertising     
A2: Analytics  Fingertips to Keyboard: A Programmatic OOH Debate     
B2: Data  Leveraging OOH and Mobile Data in a Physical World     
C2: Thought Leadership Creating Mind-Blowing Consumer Experiences     
D2: Business Insights  Engaging the US Consumer: Nielsen OOH Study    
A3: Analytics  Programmatic OOH Success Cases     
B3: Data  Rethinking the OOH Marketplace     
C3: Thought Leadership A Creative's Guide to ROI… Make it POP!     
D3: Business Insights  Sales Craft: Curiosity Based Conversations     

The FQ Lounge

The Female Quotient hosted its FQ Lounge, a destination at conferences around the world where women connect, collaborate, and activate change together. The FQ Lounge has become the largest community of corporate women and female entrepreneurs transforming workplace culture. At the OOH Media Conference, attendees visited the FQ Lounge to relax, network, and experience engaging panels about workplace equality in the advertising industry. Access the recap here.

  Title Video 
FQ Lounge Featuring A Conversation with Nancy Fletcher
FQ Lounge Featuring The Not-So Messy Middle
Happy Hour in FQ Lounge Featuring  Allies and Champions   

Additional Content

View Photos from the 2019 OOH Media Conference & Expo


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