TechCrunch senior writer, Anthony Ha led a lively conversation about the future of programmatic commerce within the OOH channel. He was joined by Josko Grljevic, Chief Transformation Officer, Talon and OUTFRONT Media Chief Commercial Officer Andy Sriubas who all explored why programmatic transactions are expected to skyrocket in the coming years and how buyers and sellers can best prepare for the upcoming changes that will impact all parts of the OOH business. The speakers joined OAAA’s CMO Stephen Freitas.