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Pass it On COVID-19
In every crisis there are heroes that rise to the challenge. These OOH messages represent our heartfelt appreciation for all who have valiantly stepped up at such a critical time. Thank you for supporting these brave individuals with and for all you are doing to bring optimism and hope to your communities.
Standard format digital OOH assets are available for immediate download here. Printed posters and bus shelters are also available to order on OOH Is Good.
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COVID-19 Awareness
OAAA has partnered with the Centers for Disease Control and Prevention (CDC), the nation’s health agency, to offer public-health PSAs in a variety of digital OOH formats as the OOH industry steps up to help explain preventive measures to mass audiences. Thousands of digital OOH units across the country are asking Americans to be diligent in washing their hands, staying home when ill, and to avoid touching their eyes, nose, and mouth.
Together with the CDC, the OOH industry is delivering unified messaging and supporting public-information goals set by health professionals. OAAA will continue to take direction from the CDC in the event messaging should change.
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#AloneTogether
The Ad Council partnered with CDC and The White House to launch #AloneTogether, which is centered around the vital message that if you can stay at home and limit your contact with others, you can help prevent the spread of coronavirus. #AloneTogether unites the isolated to form and inform a community that’s stronger together.
OAAA is working with the Ad Council to distribute available OOH creative. Digital files for bulletins, posters, and vertical screens are available to download. To assist the Ad Council in tracking OOH contributions to the campaign, please fill out this self-reporting form and email SelfReporting@AdCouncil.org.
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United We Stand Apart
OAAA is working with Extra Credit Projects to distribute available OOH creative. Digital files for bulletins, posters, and vertical screens are available to download.
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American Humane
Many pets are being abandoned during the sweeping COVID-19 pandemic, and American Humane is taking action to ensure organizations have the basic resources to support animals in their care. The American Humane ‘Pets Spread Love’ public service campaign aims to raise awareness regarding animals and COVID-19.
American Humane, founded in 1877 and a trusted OAAA public service partner since 2019, is dedicated to guiding people on protecting pets from harm and feeding and sheltering abandoned animals. American Humane turns charitable donations into effective action.
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