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 Sensory Logic Creative Benchmark StudyFeatures the four key attributes for successful OOH advertising: Stopping Power, Readability, Relatability, Memorability.
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 Multiple ExecutionsMultiple creative executions help drive effectiveness for a campaign.
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 Color CombinationsHigh contrast colors are most effective for OOH advertising.
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 Consumer Response to Advertising WearoutAn analysis of how consumers view OOH ad message retention.
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 Factors Affecting Advertising WearoutHow often should an advertiser plan to change ad messages?
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 Four Data Driven Keys to Effective OOH AdvertisingHow consistent measurement and comprehensive benchmarking can improve your OOH creative while cutting costs.
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 Split-Second Recognition: What Makes Outdoor Advertising Work?A look at how creative elements can impact how an OOH ad’s message is delivered.
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