Today’s OOH may not be what you think it is. Over the past five years, OOH has been putting innovation to work in all parts of its business, to help advertisers take their message further. Today’s OOH is a dynamic mix of billboards, digital displays, transit, street furniture, cinema, and place-based media that surround and immerse consumers during the 70 percent of the day they spend away from home.
In an age of ever-increasing media fragmentation, OOH is more relevant and more powerful than ever. OOH reaches people no matter how they consume their media, making them stop, notice, and buy. No other advertising format is more ever-present, or more creatively versatile.
When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Maybe this is why OOH is one of the fastest-growing advertising media around.
If you haven’t considered out of home lately, take another look at today’s OOH. You may be surprised by what you see.