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Video OOH OverviewVideo out of home (VOOH) refers to IP addressable digital displays that are placed outside the home at various consumer touchpoints, and comprise custom-curated, contextually relevant content. The value of video is in its impact and retention. With a strong reach, a growing presence, and scalability, VOOH is a must for media buys. Download this sales one-sheet to learn more.
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Digital OOH - Dynamic Delivery of Consumer AdvertisingDigital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.
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Going DigitalThe nimbleness of digital out of home (DOOH) gives both national brands and local businesses a unique and powerful way to reach a large number of geographically or demographically targeted consumers. DOOH can be updated quickly and targeted precisely to desired audiences. Local messaging and market driven tactics come alive with digital content and offer real time accountability.
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Interactive OOH PrimerThis primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.
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OOH and Digital Convergence: Proof PointsThe OOH + Digital Convergence Proof Points outlines how OOH powers online and mobile marketing efforts. The page has a compedium of research, documents, case studies, videos, and creative examples.
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Winning Votes with Digital OOH AdvertisingDigital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.
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