Pedestrian panels are backlit, bus shelter-sized showcases located on the inner perimeter of sidewalks, facing outward from parking lots and other locations in high-density urban areas.

Primary Uses

Used to reach pedestrian and vehicular traffic in shopping, tourist, and downtown areas. They are in proximity to businesses and entertainment venues.

Availability

Available in several large U.S. cities.

Research/Market Information

In most major markets, audience measurement is by TAB (Traffic Audit Bureau). Reach and frequency can be calculated using several accepted media software programs.

Method of Purchase

May be purchased individually or in coverage packages.

Common Specifications

Backlit Panel: 67”h x 119” w

Digital Vertical Screen: 1080 x 1920 Pixel

Ratio/9:16 Aspect Ratio

Delivery

Ten working days prior to posting.

Other

Finishing: trim to size, pack flat or soft-roll.

Production

Printing

Small Quantities: Digital UV Inkjet/Solvent on UV backlit paper with UV Mat-Lamination on the front face. Poster should be encapsulated with lamination to prevent moisture infusion. The finished product should total 10-12 mil density.

Large Quantities: Screen printed, or offset lithography. Reverse printing on the back is preferred for optimum illumination of backlit displays.

Stock
8.5 point Opaline

Photographically
Digital UV Inkjet/Solvent on UV backlit paper

Inks
Weatherproof/waterproof with UV coating.

Mechanicals
Scaled 1” to 1’. Digital output resolution 300 dpi.

Sections
Production in one section only.

Overage
Fifteen percent for every four weeks of posting.

Delivery

Ten working days prior to posting.

Othe
Finishing: trim to size, pack flat or soft-roll.