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Place Based Advertising

Place based displays encompass a wide variety of formats that are specially located where particular groups congregate for a variety of purposes. Some of the most common places where these displays are found include the restrooms of restaurants and nightclubs, in the common areas of health clubs and bars, on college and high school campuses, on military bases, in convention centers, in arcades, in doctors’ waiting rooms, golf courses, parking garages, and at rest areas. Digital screens and video networks are also available.

Primary Uses
Used to reach selected audiences of men, women, or children in locations that afford exposure; employed by local as well as national advertisers.

Selected major markets; often purchased through a regional or national placement service.

Research/Market Information
Sellers provide audience and marketing information.

Method of Purchase
Usually bought on a monthly and location specific basis.